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Posted in Business Opportunity, Mom Stuff, Motivation, Style Trend

Resolution 101 for ’19

Heyyyyyy!!!  Yes, the lost is found!!  And since is it almost 2019, I figure what the hey…let’s do this!!!  So, life seems to get pushed aside for us single moms, especially with kids that are almost adults..college, cars, and all.  But, HEY…I made it!!  So, here is to 2019 and making it a year that rocks all years!  What about you….any good resolutions?  31045583_10156320743089910_2543297019271708672_n

So…now that we are talking resolutions, I have taken my last 4 solid days (well, ok I w  as sick as heck, so only had time to think….lol) and decided that I am NOT making resolutions this year.  Yes, NONE!!  Hear me…and I mean it!!  lol…ok, I really want to stay away from those resolutions, because I seem to do great for about the first 58 hours of January and then it is back to the same bad food, sleepless nights, Candy Crush hours….you get it!!  So this year…I am going to “just do it”!!  (Please don’t charge me, #Nike for saying that).

So, here is my plan…2019 is MY year…and I know it is yours too.  How do I know, because you are here and we need to motivate each other toward our success in whatever it is our passion is leading us toward!!!  So, Happy New Year to all my friends ❤  I will, and this I will do….be back (in my best #terminator voice!!).  ❤  Thanks for waiting for me, by the way…I have tons to share…lol…just wait………………………………

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Crafty? Not Me!

Have you ever craved to do something in your life that you know darn good and well you just can’t do?  Well, before I tell you what I am talking about…..I am going to tell you a little background about that ‘something’.  I used to work in the education arena…and the gals that I worked with just loved to give me projects that the knew I just couldn’t do…like not that I didn’t want to…I strictly could no do them!  That kind of ‘can not do’ that makes you just want to cry when you are faced with it.  Now, you know, I am a Jill of many trades and I am always ready to just get in there with the best of them….but when it comes to this, no freak’n way!  I freeze, sweat, cry even…yep, that is me.

So like with most fears..if that is what it is…you really need to reach out there and find a way to face it, get over it, or deal with it being your fear.  And, for years (many years), crafting is that fear of all fears.  Guess what, yes…I am facing it!  I even joined a company just for myself…to get over this fear!  Chalk Couture is the company and I am going to work myself into a crafter before your eyes..lol.  Ok, well, I am going to try.  So, why am I sharing this with you?  You will be my accountability partner…here it is…and you must now hold me to it lol.  SocialMedia_CC_Chalkboard.jpg

I work my businesses a lot and there is not much time for me to have ‘me’ time…so this is what I am making my ‘me’ time!  Wish me luck….  There is a method to this madness, I need to cut the stress in my life, but we will save that conversation for another time.  I am off to dream land…just needed to get this down here so that you all can ask me…where is that craft project!!!  So, don’t forget to ask….   ❤  Thank you all for following me and my randomness..it is awesome for my spirit that you all are here with me….  xoxo MJ

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Posted in Business Opportunity, Free Business Help, Motivation, Style Trend, Training

Finding The Ones…

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You read the last blog right?  The one that talks about your peeps…how to get them…and all that good stuff!  Well, this is segment 2…you have to know how to find those people…that target market…that one person that needs what you have.  Without knowing this information, how can you sell what you want to sell?  Well, silly…this is what it is all about, so let’s just talk a bit.

What does your product, service, or thingamajig do for someone?  What need does it fill?  Is there a problem it solves?  Now as we move forward, remember do NOT make assumptions; that will seriously alter the effects of this time you are spending…only the facts please.  Also remember, anything worth having doesn’t come easy.  This will be an ongoing research project.  I mean heck, what if you are entering the market with a product that basically no one knows about…what if you want to go international someday…trust me, never stop educating yourself with good resources.

Are you a professional in your arena?  Do you know a ton about your product to be clear on who would use it…if you just said yes, then woohoo…you rock!  If you said no, you may want to research and gather understanding of your product quick.   You need a list of what your product does for others, what is your assets in the product?  Who will use that?  Can you alter it to get more market base?  Here are some questions you will need to know going forward…..

  • Who are your competitors and who are their target market?
  • What demographics will your product help (age, location, health)?
  • What characteristics are seen in your target market (values, hobbies, personality)?
  • Does your ideal client frequent written media, social media?  five person standing while using smartphone

If you are like me, your paper is now filled with little notes, words and squiggly lines….  But, you are getting there trust me. So time to evaluate and put this into a form that looks like a written language.  This is a tough part of business, but it is essential.  Don’t break this process down too much and remember that you can have more then one or two targets in most cases.  But, honestly, once you know more about the ‘who’, the rest will fall into place.

So, here is my target market…for my online clothing boutique (don’t judge please, lol).  My target market is actually females, between 30-60 years of age.  I have broadened my niche market to include professional gals, as well as busy moms.  I definitely am able to target middle to high income with most of my product line, but there is a smaller target in lower income mediums too.  I don’t want to break it down too much where I disregard a factor that is a possibility.  Everyone needs clothing you know….  In terms of demographics, I am targeting locally and though the USA via social media streams.  My competition is watched very closely, as they are very much negatively in the public eye for various situations.  So technically everyday, there is a change in my research, just a simple 1% change could mean a larger target market (equals more $$$$$), so I stay on top of this at least several times a month…at the least.

I know, I know…you are thinking…will she ever just hush…lol….ok!!  It is late, so rambling is easy for me…don’t judge again!!!  I will be back in to talk to you soon about some more steps about your target market, your niche, your business….your rise to freedom!!

xoxo MJ