Remember what drew you to me…my randomness!! lol…the thoughts that jiggle around in my brain so that I get them here and then someone loves what I have to say, needs to hear what I am writing, or even takes a gold nugget and uses it to succeed. You just never know what may be said, that strikes a cord with you…so listen up about a little bit of marketing thoughts…
So, my Piphany team is filled with an amazing group of what have become friends in my life. It is what I always imagined my team would be like…helpful, understanding, and most of all passionate about their own business. Honestly, I am seriously blessed with them, but in turn, I want to give them nuggets that will help them to focus on their business and become strong and independent in our field. So, I was literally ‘cleaning house’ and came across old notes in my International Marketing classes in college….Sold the books, kept the notes lol!!
Question of the day, month, year…you get the idea!! How do I build up my group!? Well, to that I ask, who is your audience? Do you know who your audience is really? So that maybe me think back on a thesis I wrote about my audience in my brick and mortar retail shop, and it was amazing how targeting this one thing can change your figures up a little. My audience consisted mostly of those that loved western themed items, middle aged and middle to higher income; so where would I advertise? When I adjusted my reach, it made a difference. So, if you were selling a children’s line of toys, when would be the most efficient time to advertise those toys, say on TV? Definitely not during the evening news!! You may target Saturday mornings…lol…they do still have Saturday cartoons right? (aging myself a little…..)
Bottom line, being intentional is something I repeat daily! Post intentionally, no spamming people, and be thoughtful. Build relationships… I am going to leave you here with these thoughts as I take my GrandPup out for a walk and get the info on the latest release at Piphany (EEEEKKKKK…The Whitney top is here….wait until you see it gals!!) i will be back to elaborate on ways to get your target audience on point. TTYL XOXO MJ